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VENO NEWS: COVID-19: FIRSTBANK LAUNCHES â€˜MASK UP, STAY SAFEâ€ CAMPAIGN
Date: 23-12-29

First Bank of Nigeria Limited, Nigeriaâ€™s premier and leading financial inclusion services provider has announced its ongoing digital campaign â€œMask Up, Stay Safeâ€ as part of its advocacy to encourage everyone to consciously protect one another against the COVID-19 pandemic. The digital campaign which is designed to employ a fun approach to urge and engage its stakeholders on the need to observe the safety and precautionary guidelines during the festive season is implemented using the Bankâ€™s customised face mask filter on instagram, that is made of the bespoke FirstBank 125th Anniversary pattern in Ankara fabric giving a distinct African contemporary an consistent look.

The â€œMask Up, Stay Safeâ€ digital campaign is part of the FirstBankâ€™s December activities which kicked off on the 7th December 2020 themed: â€œ12 Days of Christmas and 12 Days of Kindnessâ€. The activities are structured in part to increase public awareness and participation in the Bankâ€™s SPARK (Start Performing Act of Random Kindness) initiative with the central goal of reigniting the societal moral values by encouraging people to choose to do the right thing and reinforcing a consciousness/mindset of showing compassion, empathy; as well as giving to others aimed at inspiring people to make a difference.

Speaking on the campaign, Dr. Adesola Adeduntan, the CEO of FirstBank said â€œIn the spirit of walking the talk, I have uploaded my Instagram story with the virtual face mask and I crave your indulgence to join me in doing the same.â€

â€œThis campaign is targeted at informing our customers and the general public that staying safe and protected through face mask wearing is paramount now, more than ever, as it is a way of mitigating the unforeseen tragedy of the second wave of the COVID-19 Pandemic. Stay Safe First!â€ he concluded.

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